After days of speculation and hype, finally came the moment when Apple unveiled the iPhone 5 along with a new range of iPods and iOS 6 on September 12. Being an Apple enthusiast, I had expectations of a revolutionary product that would yet again re-define the phone industry. Obviously, however, no such revolutionary product was launched and what we saw was an improved iPhone. I was disappointed, and so were many others that expressed their emotions on Facebook and Twitter.
As the Foo-fighters concluded their performance and iPhone 5 event came to an end, I switched off my screen and headed for dinner at a friend’s house. The dinner was sumptuous and the talk was light. It helped clear my mind and focus on more rational parts of what Apple had just unveiled to the world. I realised that it did make sense from the customers’ point of view. So here is a list of four key differentiating features of iPhone 5 that should really matter.